Questions? Call us
1-800-677-3574
MEET OUR CHIEF VETERINARY OFFICER
Dr. Russ
Peterson
DVM · MS · DACVSMR · Cert. ISELP
Chief Veterinary Officer & Head of Equine Science
PRACTICE FOUNDED
1979
YEARS IN EQUINE MEDICINE
45+
BOARD CERTIFICATIONS
2
FOUNDING MEMBERSHIPS
2
BOARD CERTIFICATION & CREDENTIALS
Specialist-Level
Credentials
DACVSMR
Diplomate, American College of
Veterinary Sports Medicine & Rehabilitation
Cert. ISELP
Certified at the Highest Standard by the International Society of Equine Locomotor Pathology (ISELP)
DVM
Doctor of Veterinary Medicine - University of California, Davis
MS
Master of Science, Animal Nutrition - University of California, Davis
EDUCATION
Academic
Background
DVM Doctor of Veterinary Medicine
University of California, Davis · 1979
MS Master of Science, Animal Nutrition
University of California, Davis
BS Bachelor of Science, Biology
Claremont Men's College, Claremount, California
CURRENT ROLE
Chief Veterinary Officer & Head of Equine Science
100X Equine
Dr. Peterson leads scientific strategy, clinical trial oversight, and formulation science for equine nutritional products - with a focus on how nutrients are delivered, absorbed, and utilized within biological systems, not merely how many ingredients are on the label.
His work was instrumental in defining 100X Equine's liquid formulation strategy, which continues to differentiate the company within the equine supplement industry.
-
Ingredient-level evaluation and biological pathway analysis
-
Pharmacokinetics, absorption, bioavailability, and deliverability
-
Liquid formulation science and dispersion kinetics
-
Long-term safety and clinical relevance
-
Translation of clinical research into practical equine applications
SCIENTIFIC PHILOSOPHY
Evidence-First.
Always.
Dr. Peterson's approach to equine supplementation is grounded in a single, non-negotiable question: Does this perform at the biological level, not just on paper?
Rather than prioritizing ingredient counts with components that lack biological utility or clinical support, his philosophy demands mechanism-informed, evidence-backed interventions at every stage of formulation.
"Prioritize how nutrients are delivered, absorbed, and utilized within biological systems — not simply how many ingredients are on the label."
INDUSTRY RESEARCH
Clinical Research
Contributions
Dr. Peterson's influence on modern equine supplementation began with the early development of Platinum Performance before its founding in 1996 — and was further shaped by his major involvement in the first clinical trial of GastroGard.
His career reflects a long-standing commitment to clinically validated, mechanism-informed, and evidence-based equine health interventions.
PRIVATE PRACTICE
Peninsula Equine
Co-Founder · 1979–Present
Peninsula Equine evolved from a Thoroughbred and Quarter Horse racing practice into a dedicated sport horse and performance medicine clinic. Dr. Peterson built multidisciplinary teams capable of managing complex medical and surgical cases at the highest level.
-
Advanced diagnostic imaging and locomotor evaluation
-
Sports medicine and performance optimization
-
Surgical intervention when clinically indicated and Orthobiologics therapies, including clinical trial development for CelaVet equine stem cells, and Arthramid and Noltrex polyacrylamide gel joint therapies.
-
Evidence-based medical and surgical decision-making
PROFESSIONAL SERVICE
Advisory &
Leadership Roles
-
Founder and Board Member, Association of Equine Sports Medicine (1984)
-
Member, UC Davis External Advisory Board (1986)
-
Member, California Veterinary Licensing Board Examination Committee (beginning 1993)
-
Advisory Board, CDFA Equine Medication Monitoring Program (1996 to present)
SOCIETIES & MEMBERSHIPS
Professional
Societies
-
Founding Member, International Society of Equine Locomotor Pathology (ISELP)
-
Member, Board of Directors, ISELP
-
Instructor, ISELP national and international meetings
AREAS OF EXPERTISE
Core Competencies
Equine Sports Medicine, Surgery & Rehabilitation
Locomotor Pathology & Performance Biomechanics
Equine Nutrition & Supplementation Science
Clinical Trial Design & Translational Research
Pharmacokinetics, Bioavailability & Formulation Science
Long-Term Safety Assessment of Equine Interventions
BEYOND THE CLINIC Race car driver · Competitive sailor · Former rugby player · Grandfather of seven
100X Equine
Engineered for Utilization
A Higher Standard of Care
Horses have always been at the center of our lives.
Over many decades, across disciplines from rehabilitation to championship-level performance we came to a simple conclusion:
What is accepted is not always optimized, especially when it comes to Equine Supplements.
100X Equine was built to change that.
What Matters
Not what is added to the label, but rather what is used.
True impact is not determined by ingredients alone but by how they are absorbed, transported, and utilized within the horse.
This is where performance is defined. And where most approaches fall short.
Our Approach
We design with precision.
Every formulation is built around:
-
Bioavailability
-
Molecular behavior
-
Effective dosing
-
Real-world consistency
Nothing is included without purpose.
Nothing remains without performance.
For the Horse
The horse does not respond to marketing claims, endorsements, or the polished narratives crafted to sell a product. It does not care about brand positioning, paid testimonials, influencer partnerships, or the latest trend circulating through the industry. A horse cannot be persuaded by clever copy, emotional storytelling, or exaggerated promises; it responds only to what is real, what is effective, and what delivers measurable results.
In a world saturated with advertising noise, bold claims, and “miracle” solutions, the horse remains the ultimate truth-teller. It either improves, performs, and recovers or it doesn’t. There is no bias, no placebo, no loyalty to a logo or a spokesperson. Just honest, biological feedback.
That is the standard that matters. Not the ad. Not the hype. Not the narrative.
Everything we create is aligned to that principle ensuring each element delivered is accessible, functional, and effective.
Raising the Standard
We are not here to follow convention.
We are here to refine it relentlessly, deliberately, and without compromise.
To move beyond assumptions, outdated practices, and the comfort of “what’s always been done.”
To question the narratives, strip away the noise, and reject the influence of marketing-driven thinking that prioritizes perception over performance.
Because horses do not respond to trends, endorsements, or industry hype.
They respond to what works.
So we focus on outcomes that are real, measurable and undeniable.
Not claims. Not opinions. Not advertising.
And in doing so, we elevate what equine care can be.
Not by saying more, but by proving more.
Our Responsibility
To lead is to give back. 100X Equine exists not only to advance equine health, but to support the horses and communities behind it through ongoing contributions to rescues and sanctuaries, investment in education and scientific awareness, and direct financial support where it is needed most. Every purchase extends that commitment, allowing us to serve not just the horse in front of us, but the future of the industry itself.
100X Equine
Better. By design.
Because excellence isn’t measured in quantity it’s defined by precision, purpose, and performance.
Questions? Call us
1-800-677-3574
MEET OUR CHIEF VETERINARY OFFICER
Dr. Russ Peterson
DVM · MS · DACVSMR · Cert. ISELP
Chief Veterinary Officer & Head of Equine Science
PRACTICE FOUNDED
1979
YEARS IN EQUINE MEDICINE
45+
BOARD CERTIFICATIONS
2
FOUNDING MEMBERSHIPS
2
BOARD CERTIFICATION & CREDENTIALS
Specialist-Level Credentials
DACVSMR
Diplomate, American College of Veterinary Sports Medicine & Rehabilitation
Cert. ISELP
Certified at the Highest Standard by the International Society of Equine Locomotor Pathology (ISELP)
DVM
Doctor of Veterinary Medicine - University of California, Davis
MS
Master of Science, Animal Nutrition - University of California, Davis
EDUCATION
Academic Background
DVM Doctor of Veterinary Medicine
University of California, Davis · 1979
MS Master of Science, Animal Nutrition
University of California, Davis
BS Bachelor of Science, Biology
Claremont Men's College, Claremont, California
CURRENT ROLE
Chief Veterinary Officer & Head of Equine Science
100X Equine
Dr. Peterson leads scientific strategy, clinical trial oversight, and formulation science for equine nutritional products - with a focus on how nutrients are delivered, absorbed, and utilized within biological systems, not merely how many ingredients are on the label.
His work was instrumental in defining 100X Equine's liquid formulation strategy, which continues to differentiate the company within the equine supplement industry.
-
Ingredient-level evaluation and biological pathway analysis
-
Pharmacokinetics, absorption, bioavailability, and deliverability
-
Liquid formulation science and dispersion kinetics
-
Long-term safety and clinical relevance
-
Translation of clinical research into practical equine applications
SCIENTIFIC PHILOSOPHY
Evidence-First. Always.
Dr. Peterson's approach to equine supplementation is grounded in a single, non-negotiable question: Does this perform at the biological level, not just on paper?
Rather than prioritizing ingredient counts with components that lack biological utility or clinical support, his philosophy demands mechanism-informed, evidence-backed interventions at every stage of formulation.
"Prioritize how nutrients are delivered, absorbed, and utilized within biological systems — not simply how many ingredients are on the label."
INDUSTRY RESEARCH
Clinical Research
Contributions
Dr. Peterson's influence on modern equine supplementation began with the early development of Platinum Performance before its founding in 1996 — and was further shaped by his major involvement in the first clinical trial of GastroGard.
His career reflects a long-standing commitment to clinically validated, mechanism-informed, and evidence-based equine health interventions.
PRIVATE PRACTICE
Peninsula Equine
Co-Founder · 1979–Present
Peninsula Equine evolved from a Thoroughbred and Quarter Horse racing practice into a dedicated sport horse and performance medicine clinic. Dr. Peterson built multidisciplinary teams capable of managing complex medical and surgical cases at the highest level.
-
Advanced diagnostic imaging and locomotor evaluation
-
Sports medicine and performance optimization
-
Surgical intervention when clinically indicated and Orthobiologics therapies, including clinical trial development for CelaVet equine stem cells, and Arthramid and Noltrex polyacrylamide gel joint therapies.
-
Evidence-based medical and surgical decision-making
PROFESSIONAL SERVICE
Advisory & Leadership Roles
-
Founder and Board Member, Association of Equine Sports Medicine (1984)
-
Member, UC Davis External Advisory Board (1986)
-
Member, California Veterinary Licensing Board Examination Committee (beginning 1993)
-
Advisory Board, CDFA Equine Medication Monitoring Program (1996 to present)
SOCIETIES & MEMBERSHIPS
Professional Societies
-
Founding Member, International Society of Equine Locomotor Pathology (ISELP)
-
Member, Board of Directors, ISELP
-
Instructor, ISELP national and international meetings
AREAS OF EXPERTISE
Core Competencies
Equine Sports Medicine, Surgery & Rehabilitation
Locomotor Pathology & Performance Biomechanics
Equine Nutrition & Supplementation Science
Clinical Trial Design & Translational Research
Pharmacokinetics, Bioavailability & Formulation Science
Long-Term Safety Assessment of Equine Interventions
BEYOND THE CLINIC
Race car driver · Competitive sailor · Former rugby player · Grandfather of seven
100X Equine
Engineered for Utilization
A Higher Standard of Care
Horses have always been at the center of our lives. Over many decades, across disciplines from rehabilitation to championship-level performance we came to a simple conclusion:
What is accepted is not always optimized, especially when it comes to Equine Supplements.
100X Equine was built to change that.
What Matters
Not what is added to the label, but rather what is used.
True impact is not determined by ingredients alone but by how they are absorbed, transported, and utilized within the horse.
This is where performance is defined. And where most approaches fall short.
Our Approach
We design with precision.
Every formulation is built around:
-
Bioavailability
-
Molecular behavior
-
Effective dosing
-
Real-world consistency
Nothing is included without purpose.
Nothing remains without performance.
For the Horse
The horse does not respond to marketing claims, endorsements, or the polished narratives crafted to sell a product. It does not care about brand positioning, paid testimonials, influencer partnerships, or the latest trend circulating through the industry. A horse cannot be persuaded by clever copy, emotional storytelling, or exaggerated promises; it responds only to what is real, what is effective, and what delivers measurable results.
In a world saturated with advertising noise, bold claims, and “miracle” solutions, the horse remains the ultimate truth-teller. It either improves, performs, and recovers or it doesn’t. There is no bias, no placebo, no loyalty to a logo or a spokesperson. Just honest, biological feedback.
That is the standard that matters. Not the ad. Not the hype. Not the narrative.
Everything we create is aligned to that principle ensuring each element delivered is accessible, functional, and effective.
Raising the Standard
We are not here to follow convention.
We are here to refine it relentlessly, deliberately, and without compromise.
To move beyond assumptions, outdated practices, and the comfort of “what’s always been done.”
To question the narratives, strip away the noise, and reject the influence of marketing-driven thinking that prioritizes perception over performance.
Because horses do not respond to trends, endorsements, or industry hype.
They respond to what works.
So we focus on outcomes that are real, measurable and undeniable.
Not claims. Not opinions. Not advertising.
And in doing so, we elevate what equine care can be.
Not by saying more, but by proving more.
Our Responsibility
To lead is to give back. 100X Equine exists not only to advance equine health, but to support the horses and communities behind it through ongoing contributions to rescues and sanctuaries, investment in education and scientific awareness, and direct financial support where it is needed most. Every purchase extends that commitment, allowing us to serve not just the horse in front of us, but the future of the industry itself.
100X Equine
Better. By design.
Because excellence isn’t measured in quantity it’s defined by precision, purpose, and performance.
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Customer Reviews
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