100X Equine sends transactional SMS to existing subscription customers about their orders, subscription changes, Colic Coverage program enrollment and claims, shipment updates, and support responses. We do not send marketing or promotional text messages. Consent is captured verbally during a customer support phone call, following the script below.

How we collect consent

At the end of any customer phone call, the representative asks the customer for explicit consent to receive SMS. The rep reads the following script:

“Before we wrap up, I want to let you know we can text you subscription updates, shipment reminders, and Colic Coverage program notifications at the phone number you gave us. You would receive roughly 3 to 8 messages per month. Standard message and data rates may apply. If you ever want to stop, you just reply STOP, and reply HELP for help. Our terms of service are at 100xequine.com/policies/terms-of-service and our privacy policy is at 100xequine.com/policies/privacy-policy. Would you like us to text you about your subscription? Yes or no?”

If the customer says yes

The rep confirms enrollment on the call:

“Great, I have enrolled you. You will get a confirmation text shortly.”

The rep logs the consent event in our CRM with a timestamp, the rep name, and a link to the call recording. Our runtime then sends a confirmation SMS:

If the customer says no

The rep confirms and moves on:

“No problem, we will keep it to phone and email.”

The customer's SMS consent status is set to declined. No SMS is ever sent to that number.

Message frequency

Enrolled customers receive roughly 3 to 8 messages per month, depending on their subscription activity, order status, and support interactions. During periods of active support or shipment activity the number may be higher on some days.

Message and data rates

Standard message and data rates may apply based on the customer's mobile carrier plan. 100X Equine does not charge for the messages themselves.

Opting out

Customers can opt out at any time by replying STOP to any message they receive. Once STOP is received, our system honors the opt-out immediately and no further SMS is sent to that number unless the customer explicitly re-enrolls verbally with a representative and the consent is again logged in the CRM.

Getting help

Customers can reply HELP to any of our SMS messages for support, or contact us directly:

• Email: support@100xequine.com
• Phone: 1-800-677-3574

Message content and use cases

The transactional messages we send fall into these categories:

• Order and shipment updates. Confirmation, tracking, delivery reminders, delay notices.
• Subscription management. Upcoming charge reminders, cadence changes, skip or pause confirmations.
• Colic Coverage program. Enrollment confirmation, affidavit deadlines, claim status.
• Support responses. Replies to customer questions initiated by the customer.
• Reactivation outreach. One-time outreach to lapsed subscribers who previously consented to SMS.

We do not send promotional or marketing SMS. We do not sell customer phone numbers or share them with third parties for marketing purposes.

Related policies

• Terms of Service
• Privacy Policy