Max Calm
Liquid calming support for focus and rideability, without the dullness.
Calm & FocusRideabilityTravel & Show
A hot horse is not a bad horse. Max Calm takes the edge off the nerves without taking the try out of the horse, top-dressed over the feed you already give.
Each ounce carries an adaptogen and amino acid blend of ashwagandha, L-theanine, L-tryptophan, and magnesium, delivered in a proprietary liquid form with up to 99% availability1, 2. Powders & pellets must first break apart, hydrate, & disperse inside a moving gut, which leaves availability as low as 2.5%3.
Every discipline. Every level. Real horses on Dr. Peterson’s Protocol.
Most calming supplements are powders, pellets, or pastes. They have to dissolve and survive the gut before any of it counts, and most of it never does. Max Calm is liquid and pre-dispersed, so it’s ready the moment it reaches the gut wall.
Oral bioavailability of administered actives. Powder/pellet figure per Du et al. (2004)1; cited in full in the comparison below.
With most supplements, you pay for a full dose and your horse absorbs a fraction of it. You’re not getting what you think you’re paying for. With Max Calm, what’s on the label is what reaches your horse.
Already in solution. The extract arrives dispersed, with no dry-form breakdown step standing between the jug and the gut wall.
Free amino acids, pre-dissolved. Nothing to hydrate first, which matters when you are dosing against a clock before a run.
It’s not marketing. Liquid delivery has been the standard in human medicine for decades. Max Calm brings it to the barn.
The actives aren’t the differentiator, delivery is. Here’s how liquid stacks up against the pelleted and powdered calmers in most feed rooms.
One pump is one ounce. Every active is named at its amount in that ounce, listed in Product Facts panel order, with the published research it rests on.
A pre-dispersed liquid suspension designed to support serving consistency and reduce the dry-form disintegration step.1, 2
Supports normal nerve and muscle function. A common shortfall in hard-working horses, and one that tends to read as tension under saddle rather than as a mineral gap.3–6
An amino acid associated with focused calm. The target is steady attention, not the heavy, checked-out feel of a sedative.7, 8
An adaptogen, standardised to a minimum of 10% total withanolides. Supports a calm baseline through the parts of the day that wind a horse up: the trailer, the strange barn, the warmup pen.9–17
Best known for its role in the sleep-wake cycle, and studied alongside the body’s own calming pathways in situations of acute stress.18, 19
An essential amino acid and a precursor in the body’s own calming pathways. Supports a settled headspace ahead of a high-pressure run.20–24
A normal component of synovial fluid and extracellular matrix, with direct equine research behind its oral use.25–28
One pump a day, every day. On event days, hauling days, and hard work days, give two.
Real members, real horses, real results. Tag #100XEquine to be featured.

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The Veterinary Standard Behind 100X Equine
Dr. Russ Peterson, DVM, MS, DACVSMR, Cert. ISELP brings nearly five decades of equine medicine, sport horse performance, rehabilitation, nutrition, and clinical decision-making to 100X Equine.
As Chief Veterinary Officer, Dr. Peterson helps guide the clinical thinking behind every 100X Equine formula, from ingredient selection to dosing strategy to how those actives are delivered inside the horse.
Max Calm reflects that standard: an adaptogen and amino acid blend chosen to settle the nervous system rather than sedate it, delivered in a proprietary liquid carrier built to keep it stable and ready for biological contact.
Calm is not the same as dull. Max Calm works with adaptogens and amino acids, so the horse stays forward, willing, and yours to ride.
Ashwagandha is an adaptogen. Fed daily, it supports a calm baseline through the parts of the job that wind a horse up: the trailer, the strange barn, the warmup pen.
L-theanine and L-tryptophan support the body’s own calming pathways. The target is steady attention on you and on the pattern, not a checked-out horse.
No sedatives in the jug, by design. The edge comes off the nerves and the try stays in the horse, so what you schooled is still there when it counts.
Amounts are per one-ounce pump, as listed on the current Product Facts panel. See the full panel.
Built to settle the nerves, not to sedate. FEI compliant, with no prohibited substances. Riders competing under USEF, WPRA, or WCRA rules should confirm compliance with their own governing body.
Feed it daily for 90 days. If you don’t see the difference, we refund you, with free shipping on every order.
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Liquid calming support for focus and rideability, without the dullness.
Bone density, joint integrity, and recovery for hard-working and aging horses.
Liquid gut health and immune support, the foundation every other protocol builds on.
Everyday joint flexibility and comfort for performance and senior horses.
Amino acids for topline, muscle, and a stronger frame under saddle.
Electrolyte and hydration support for sweat, travel, and hot, hard days.
Start with Max Calm. A settled head and a horse that still tries, in one pump a day, built on Dr. Peterson’s 47+ years of equine medicine.
Start with Max CalmFeed it daily for 90 days. If you don’t see the difference,
we refund you.
Liquid calming support for focus and rideability. Calm that leaves the horse sharp, not dull.
$0.84/day
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Every amount is on the label, to the milligram, with the peer-reviewed work behind it listed below. The magnesium blend is proprietary by ratio, and its total is still stated.
Two ways to feed it, and both work. Daily builds a steadier baseline inside two weeks. Event day works on its own: feed 4 to 6 hours out and you are inside the peak window.
Most owners see the edge come off within about an hour, with the peak window 4 to 6 hours after feeding. Fed daily, the baseline itself settles inside two weeks.
The actives are not the differentiator, delivery is. Here is how liquid stacks up against the dry supplements in most feed rooms.
Max Calm is delivered in a proprietary liquid form with up to 99% availability1,2. Powders and pellets must first break apart, hydrate and disperse into usable surface area inside a moving gut, a slow, variable process that leaves availability as low as 2.5%3.
Built on adaptogens and amino acids, not sedatives. It takes the edge off the nerves and leaves the horse sharp, forward, and still trying on the pattern.
Max Calm contains no prohibited substances. If you compete under USEF, WPRA or WCRA rules, confirm compliance with your own governing body before an event.
Sugar free. The palatability comes from the liquid carrier coating the ration, not from sweetening it.
Feed 4 to 6 hours before the class, the haul or the sale ring. Daily feeding builds the baseline underneath it.
Nearly five decades of equine medicine, sport horse performance, rehabilitation and nutrition. Max Calm reflects that standard: six actives with their amounts on the label, an adaptogen standardised to its withanolide content, and a liquid carrier built to keep them stable and dispersed.
One pump a day. Feed it for 90 days, and if your horse is not doing better, we refund you.
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