The 100X Protocol System

Nutrition your horse can utilize

Every 100X formula is delivered in a liquid form, engineered for better dispersion and biological usability, with up to 99% availability1,2. Most powders & pelleted products face assimilation barriers from particle size limitations, polarity, solubility, aggregation, and matrix binding, resulting in bioavailability as low as 2.5%3.

★★★★★ 4.9 / 5 15,623 reviews 112,000+ horses on product
1Goodridge et al. (2011). doi.org/10.1038/nature10071 2Balogh et al. (2008). doi.org/10.1021/jf8017029 3Du et al. (2004). doi.org/10.1002/bdd.392
Gut X · Every horse, every day Chestnut horse lowering its head toward a jug of Gut X in an arena
$20,000
Colic Coverage withw/ active Gut X subscription
112,000+Horses supported
USEF / FEIShow compliant
90-DayMoney-back guarantee
The 100X Difference

The ingredient matters.
The form determines how it works.

Horses are hindgut fermenters, built to thrive on fiber fermentation. But non-fiber supplement ingredients must release, disperse, and become biologically available before they reach the hindgut. If a powder or pellet doesn’t break down in time, the active will most likely be fermented, bound, degraded, and/or excreted instead of assimilated.This is the REAL Difference.

That’s why 100X starts with a unique Liquid Delivery System

Why Gut X

Most supplements pass straight through. Gut X goes to work on contact.

Powders & pellets must first break apart, hydrate, and disperse into usable surface area inside a moving gut. It’s a slow, variable process, and most of it never counts. Gut X is liquid and pre-dispersed, so its actives are ready the moment they reach the gut wall: the hyaluronan works on contact, and the β-glucan binds the immune receptors lining the gut. No breakdown step to lose. It goes to work where it lands.

99%
Up to availability

Nearly all of it counts. Powders & pellets struggle to break down and pass through unused, while liquid Gut X arrives ready and goes to work at the gut wall on contact.

47+
Years · Dr. Russ Peterson, DVM

Formulated by Dr. Russ Peterson, DVM, MS, DACVSMR, ISELP, drawing on 47+ years of equine medicine, surgery, and nutraceutical research and development.

$20K
Coverage included

Up to $20K in Colic Surgery Reimbursement with an active Gut X subscription, so you can feed with total peace of mind.

Gut X · barn dosing Pouring a dose of Gut X from the 1-gallon pump in the barn
The Product

One pump of liquid, where powders quit.

Peer-reviewed β-glucan and hyaluronan in a proprietary liquid carrier, stabilized, suspended, and pre-dispersed so every dose lands ready. No breakdown step, no clumping in the bottom of the bucket, no guessing whether your horse actually ate it, just actives that go to work the moment they reach the gut.

  • Up to 99% biologically available, working at the gut wall on contact
  • One pump per dose, accurate every time, USEF / FEI compliant
  • Subscriptions activate $20,000 Colic Surgery Coverage
Shop Gut X
Subscriptions from $0.84 / day
The Protocol

Dr. Peterson’s two-phase protocol

Load for the first 14 days with 2 pumps a day, then settle into a once-daily maintenance pump. Two pumps a day is recommended for stressful situations, like travel, weather changes, pasture mate changes, and show preparation.

Day 0Day 14Ongoing
Phase 1 ·
Load / Stressful Situations
2 oz / day
Phase 2 · Maintenance 1 oz / day
≈ 3-month supply per gallon
≈ 4-month supply per gallon Printed protocol guide ships with every order.
Liquid vs. the rest

Why form is the whole game.

The active ingredients aren’t the differentiator, delivery is. Here’s how liquid stacks up against the dry supplements in most feed rooms.

Gut X · Liquid
Powders
Pellets
Availability
Up to 99%1,2
3–30%3
3–15%4
Goes to work
On contact
Must dissolve first
Must break down first
Dose accuracy
One pump, exact
Scoop & settle
Eats around it
Picky-eater approved
Yes
Hit or miss
Hit or miss
Colic coverage
$20,000
It depends
It depends
Availability
Gut X · LiquidUp to 99%1,2
Powders3–30%3
Pellets3–15%4
Goes to work
Gut X · LiquidOn contact
PowdersMust dissolve first
PelletsMust break down first
Dose accuracy
Gut X · LiquidOne pump
PowdersSettles
PelletsEats around
Colic coverage
Gut X · Liquid$20,000
PowdersIt depends
PelletsIt depends
1Goodridge et al. (2011). doi.org/10.1038/nature10071
2Balogh et al. (2008). doi.org/10.1021/jf8017029
3Du et al. (2004). doi.org/10.1002/bdd.392
Real horses

112,000+ horses. Here are a few of them.

Real members, real horses, real results. Tag #100XEquine to be featured.

Rev · off-track Thoroughbred
Emily’s mare
Arena, tacked up
Daniela’s gelding
Austyn’s rescue mare
Madi’s bay
Hay bales, doing well
Day 30, filled out
Coat bloom
Morning feed
Rev · off-track Thoroughbred
Emily’s mare
Arena, tacked up
Daniela’s gelding
Austyn’s rescue mare
Madi’s bay
Hay bales, doing well
Day 30, filled out
Coat bloom
Morning feed
Daniela · 60 days
Madi’s mare, summer
Top-dressing the feed
Rev · Day 0
Pasture moment
Trail ready
Austyn · before
Show-prep shine
Starting point
Owner + horse
Daniela · 60 days
Madi’s mare, summer
Top-dressing the feed
Rev · Day 0
Pasture moment
Trail ready
Austyn · before
Show-prep shine
Starting point
Owner + horse
The Protocols

One liquid system. Every part of the horse.

Every protocol is the same liquid delivery Gut X is built on, formulated by Dr. Peterson, dosed by the pump. Start with the gut, then build the stack your barn needs.

Most popular bundle

The Foundation Stack
Gut X + Osteo-MAX

The Foundation Stack targets the two areas horses most often need support: gut health and joints. Gut X for the gut, Osteo-MAX for joints, soft tissue, and bone. One bundle, both covered.

★★★★★ 4.9 / 5 5,467 reviews 112,000+ horses on product
Subscribe & save 26%
Add the stack
Gut X and Osteo-MAX jugs in an arena with a saddled horse behind
Osteo-MAX being fed to a horse in the paddock
Beyond the barn

The 100X approach, everywhere it works.

The same liquid-delivery science, extended to the companion animals the barn cares about and the recovery hardware that keeps every horse working.

Put your horse on the protocol.

Start with Gut X. Activate up to $20,000 in colic surgery coverage. Built on Dr. Peterson’s 47+ years of equine medicine.

Start with Gut X

Enrollment in the 100X Colic Care Program is required to activate coverage. See program terms.

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